Skincare is more than a beautiful complexion, it is a reminder of the necessity to devote time for yourself.
At AJS ...
We believe there is no better time than the present,
to embrace the power of selfcare & well-being.
Our aim is to encourage positive change,
not only in daily skincare & self-care,
but in the way well-being is approached overall.
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The Vision
The vision for the AJS brand is a lot like our skincare, natural, simple & nourishing.
We believe Skincare is a daily reminder to devote time to Selfcare.
To create balance within ourselves, our skin & on our earth, is to encourage positive & beneficial change.
By creating & supplying ingredient aware, uncomplicated skincare products that are simply effective,
we offer you an opportunity, to establish a daily practice, of devotion, to yourself.
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Using the power of ancient traditional herbs, botanicals, essential oils & flowers ... enhanced further by modern day science.
Mother Nature's, sustainably sourced, precious ingredients, empower the natural beauty that is within each & every one of us,
balancing the body both physically & mentally.
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The Reason
Whilst living through some of the most overwhelming times in my life, I realised that using self-care rituals & creating healthy daily routines gave me my power back, brought me back to my self & grounded me, from the changes and challenges that were out of my control.
I began to channel my energy into building the AJS Selfcare brand, to bring balance back to more lives than my own, starting with AJS Skincare Rituals.
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The Studio
AJS is based in the North East of England in our small hometown of Hetton-le-Hole.
The business is ran, with love, from the family home, in the purposely converted 'AJS Home Studio'.
Our formulas are made, tested and safety assessed, externally, in our trusted state of the art, GMP accredited skincare lab, by our team of chemists and are then hand bottled & hand labeled in our fully sanitised Studio.
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The Team
* Amy Jay - Founder of Amy Jay Selfcare.
Meet AJ ... a natural free spirit, with a passion for selfcare & skincare and a love for all things botanical, herbal & earthy.
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With over 13 years of professional experience in the skincare & beauty industry, and currently working toward another Diploma in Herbalism & Ayurveda. After having spent 8 wonderful years travelling, exploring & experiencing alternative cultural approaches to selfcare & well-being, whilst offering holistic treatments in many countries, the dream of creating ingredient aware, botanically focused skincare, was born.
In 2021 the dream became a reality.
* Janice - The heart of Amy Jay Selfcare.
Meet Janice ... the inspiration and the heart behind AJS.
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Forever young, the original free spirit, that taught her Daughter the true value of a happy & balanced life.
The knowledge passed down from a Mother is that of magic.
Each and every one of our products must first pass
'The Mother Test'
before we make them available to you, for we have a policy ...
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"Only that which is good enough for My Mother, will be made available to any other ... "
